| PROGRAM SCHEDULE |
| Sunday, June 3, 2012 |
| 5:30 p.m. - 7:30 p.m. |
AFP TechKnow Conference and Planet Philanthropy Reception |
| |
| Monday, June 4, 2012 |
| 7:30 a.m. - 6:15 p.m. |
AFP TechKnow Hub Open |
| 7:45 a.m. – 8:45 a.m. |
Continental Breakfast in the AFP TechKnow Hub |
| 8:45 a.m. - 9:45 a.m. |
Opening General Session – Laura Howe, American National Red Cross, Tale of the Tweet-Using Social Media to Build Motivated Supporters |
| 9:45 a.m. - 10:00 a.m. |
Break |
| 10:00 a.m. - 11:00 a.m. |
Concurrent Education Sessions |
|
How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems
|
| Building Donor Loyalty, Adrian Sargeant, Ph.D., International Fundraising Consultant |
| The New Rules of Social Learning, Dave Will |
| Killer Content, Driving Donations & Dedication with Blogs, Webinars, Videos & More, Liam Copeland |
| ASI Learning Lab: The Blurring of Web, CRM, and Social Media, Robin Fisk |
| 11:00 a.m. - 11:15 a.m. |
Break |
| 11:15 a.m. - 12:00 p.m. |
Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind, Chelsea Tafarella & Maneesha Sharma
|
| 12:00 p.m. - 1:15 p.m. |
Lunch in the AFP TechKnow Hub |
| 1:15 p.m. - 2:15 p.m. |
Concurrent Education Sessions |
|
How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems
|
| Turning Data into Dollars … The Engagement Link, Robyn Perlman |
| The Haves and the Have-Nots, David Coriale |
| Business Intelligence Gets Social, Sterling Raphael |
| Taking Facebook to the Next Level, Derrick Feldmann |
| 2:30 p.m. - 3:30 p.m. |
Concurrent Education Sessions |
| Engaging Donors through Social Media, Amith Nagarajan |
| Let’s Get Nerdy! Personal, Professional or Both?, Cheryl Black |
| The New Engagement Model is Mobile, Tonia Zampieri |
| Plug In! Hard-wiring Relationships with Social Media Marketing, Alice Ferris, ACFRE and Jim Anderson |
| 3:45 p.m. - 4:45 p.m. |
Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Social Fundraising and Events, Claire Kerr
|
| 4:45 p.m. - 5:00 p.m. |
Break |
| 5:00 p.m. - 6:15 p.m. |
"Meet-Up" Networking Reception in the AFP TechKnow Hub |
| |
| Tuesday, June 5, 2012 |
| 7:30 a.m. - 1:30 p.m. |
AFP TechKnow Hub Open |
| 7:30 a.m. – 8:30 a.m. |
Continental Breakfast in the AFP TechKnow Hub |
| 8:30 a.m. - 9:30 a.m. |
Concurrent Education Sessions |
| What’s in a number?… only everything! … how the best fundraisers use data to drive profit, Penelope Burk, Cygnus Applied Research, Inc. |
| Cloud Computing for Nonprofits, Patrick Callihan |
| eme = rv (of + i) – (f + a): A Proven Formula to Optimize Email Campaigns, Tim Kachuriak |
| 101 Social Media Tactics for Nonprofits, Melanie Mathos |
| Take Your Social Media Program to the Next Level: A Case Study of Change – Challenges and Opportunities, Karen Barnes and Elisabeth Rubino |
| 9:45 a.m. - 10:45 a.m. |
Concurrent Education Sessions |
| Everything is Mobile, Don’t Miss out on the Momentum of Mobile, Douglas Plank |
| Gremlins in Your Database; 20 Suggestions for Better Database Management, Jeff Gignac, CFRE |
| What is Your Excuse?, Catherine Onyemelukwe, CFRE |
| Get Your Mojo Workin’, Ann-Laura Parks, CFRE |
| Social Media Measurement that Actually Helps Decision Making, Liam Copeland |
| 10:45 a.m. - 11:00 a.m. |
Break |
| 11:00 a.m. - 11:45 a.m. |
Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Get personal — Taking the next step in marketing segmentation, Richard Gaines & Bob Lane
|
| 11:45 a.m. - 12:30 p.m. |
Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Beyond Blasting — Creating email campaigns that increase donations while saving time & money, Jeanette Brown
|
| 12:30 p.m. - 1:30 p.m. |
Lunch in the AFP TechKnow Hub |
| 1:30 p.m. - 2:30 p.m. |
Concurrent Education Sessions |
| Social Networking, Fundraising and the Successful Nonprofit, Ted Hart, ACFRE |
| Getting LinkedIn to Your Donors, Anthony Pisapia, CFRE |
| Gamification: Using Game Mechanics to Boost Fundraising, Engagement and Connection, Frank Barry |
| Listening and Managing your Organization’s Online Presence, Mark Becker |
| 2:30 p.m. - 2:45 p.m. |
Break |
| 2:45 p.m. - 3:45 p.m. |
Closing General Session - Steve Wozniak, Co-Founder, Apple |
| 3:45 p.m. |
Conference Closes |
