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PROGRAM SCHEDULE
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HANDOUTS
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Monday, June 4, 2012
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8:45 a.m. - 9:45 a.m.
10:00 a.m. - 11:00 a.m.
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Opening General Session
Tale of the Tweet - Using Social Media to Build Motivated Supporters, Laura Howe, American Red Cross
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Concurrent Education Sessions
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Handout
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How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Cisco Systems
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Building Donor Loyalty, Adrian Sargeant, Ph.D., International Fundraising Consultant
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The New Rules of Social Learning, Dave Will
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Killer Content, Driving Donations & Dedication with Blogs, Webinars, Videos & More, Liam Copeland
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ASI Learning Lab: The Blurring of Web, CRM, and Social Media, Robin Fisk
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11:15 a.m. - 12:00 p.m.
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Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind, Chelsea Tafarella & Maneesha Sharma
Avectra Learning Lab: A New Era in Fundraising: Building Relationships With Your Donors, Sterling Raphael
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Handout
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1:15 p.m. - 2:15 p.m.
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Concurrent Education Sessions
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Handout
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How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Cisco Systems
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Turning Data into Dollars … The Engagement Link, Robyn Perlman
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The Haves and the Have-Nots, David Coriale
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Business Intelligence Gets Social, John Clese
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Taking Facebook to the Next Level, Derrick Feldmann
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2:30 p.m. - 3:30 p.m.
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Concurrent Education Sessions
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Handout
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Engaging Donors through Social Media, Amith Nagarajan
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Let’s Get Nerdy! Personal, Professional or Both?, Cheryl Black
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The New Engagement Model is Mobile, Tonia Zampieri
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Plug In! Hard-wiring Relationships with Social Media Marketing, Alice Ferris, ACFRE and Jim Anderson
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3:45 p.m. - 4:45 p.m.
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Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Social Fundraising and Events, Claire Kerr
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Handout
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Tuesday, June 5, 2012
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8:30 a.m. - 9:30 a.m.
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Concurrent Education Sessions
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Handout
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What's in a number?...only everything!...how the best fundraisers use data to drive profit, Penelope Burk, Cygnus Applied Research, Inc.
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Cloud Computing for Nonprofits, Patrick Callihan
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eme = rv (of + i) – (f + a): A Proven Formula to Optimize Email Campaigns, Tim Kachuriak
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101 Social Media Tactics for Nonprofits, Melanie Mathos
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Take Your Social Media Program to the Next Level: A Case Study of Change – Challenges and Opportunities, Karen Barnes and Elisabeth Rubino
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9:45 a.m. - 10:45 a.m.
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Concurrent Education Sessions
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Handout
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Everything is Mobile, Don’t Miss out on the Momentum of Mobile, Douglas Plank
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Gremlins in Your Database; 20 Suggestions for Better Database Management, Jeff Gignac, CFRE
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What is Your Excuse?, Catherine Onyemelukwe, CFRE
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Get Your Mojo Workin’, Ann-Laura Parks, CFRE
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Social Media Measurement that Actually Helps Decision Making, Liam Copeland
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11:00 a.m. - 11:45 a.m.
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Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Get personal — Taking the next step in marketing segmentation, Richard Gaines & Bob Lane
Avectra Learning Lab: Business Intelligence Gets Social, John Clese
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Handout
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11:45 a.m. - 12:30 p.m.
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Learning Labs in the AFP TechKnow Hub
ASI Learning Lab: Beyond Blasting — Creating email campaigns that increase donations while saving time & money, Jeanette Brown
Avectra Learning Lab: A New Era in Fundraising: Building Relationships With Your Donors, Sterling Raphael
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Handout
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1:30 p.m. - 2:30 p.m.
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Concurrent Education Sessions
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Handout
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Social Networking, Fundraising and the Successful Nonprofit, Ted Hart, ACFRE
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Getting LinkedIn to Your Donors, Anthony Pisapia, CFRE
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Listening and Managing your Organization’s Online Presence, Mark Becker
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