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The AFP TechKnow Conference will position interactive websites and social media as core elements in today’s development mix via two areas of session emphasis: strategy and technology. It will feature opportunities for learning, networking, and exhibiting around this central premise. Up to 9.25 CFRE points of continuing education credit will be awarded for attending AFP TechKnow Conference sessions. Click here to download the CFRE CE Tracker for the AFP TechKnow Conference.

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***Please click on the speaker names below for their bios and click on the session titles for the session descriptions.***

PROGRAM SCHEDULE
Sunday, June 3, 2012
6:00 p.m. - 8:00 p.m. AFP TechKnow Conference and Planet Philanthropy Reception
 
Monday, June 4, 2012
7:30 a.m. - 6:15 p.m. AFP TechKnow Hub Open
7:45 a.m. – 8:45 a.m. Continental Breakfast in the AFP TechKnow Hub
8:45 a.m. - 9:45 a.m. Opening General Session – Laura Howe, American National Red Cross, Tale of the Tweet-Using Social Media to Build Motivated Supporters
9:45 a.m. - 10:00 a.m. Break
10:00 a.m. - 11:00 a.m. Concurrent Education Sessions

How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems

Building Donor Loyalty, Adrian Sargeant, Ph.D., International Fundraising Consultant
The New Rules of Social Learning, Dave Will
Killer Content, Driving Donations & Dedication with Blogs, Webinars, Videos & More, Liam Copeland
ASI Learning Lab: The Blurring of Web, CRM, and Social Media, Robin Fisk
11:00 a.m. - 11:15 a.m. Break
11:15 a.m. - 12:00 p.m.

Learning Labs in the AFP TechKnow Hub

ASI Learning Lab: Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind, Chelsea Tafarella & Maneesha Sharma

Avectra Learning Lab: A New Era in Fundraising: Building Relationships With Your Donors, Sterling Raphael

12:00 p.m. - 1:00 p.m. Lunch in the AFP TechKnow Hub
1:00 p.m. - 1:15 p.m. Break
1:15 p.m. - 2:15 p.m. Concurrent Education Sessions

How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems

Turning Data into Dollars … The Engagement Link, Robyn Perlman
The Haves and the Have-Nots, David Coriale
Business Intelligence Gets Social, John Clese
Taking Facebook to the Next Level, Derrick Feldmann
2:30 p.m. - 3:30 p.m. Concurrent Education Sessions
Engaging Donors through Social Media, Amith Nagarajan
Let’s Get Nerdy! Personal, Professional or Both?, Cheryl Black
The New Engagement Model is Mobile, Tonia Zampieri
Plug In! Hard-wiring Relationships with Social Media Marketing, Alice Ferris, ACFRE and Jim Anderson
3:45 p.m. - 4:45 p.m.

Learning Labs in the AFP TechKnow Hub

ASI Learning Lab: Social Fundraising and Events, Claire Kerr

4:45 p.m. - 5:00 p.m. Break
5:00 p.m. - 6:15 p.m. "Meet-Up" Networking Reception in the AFP TechKnow Hub
 
Tuesday, June 5, 2012
7:30 a.m. - 1:30 p.m. AFP TechKnow Hub Open
7:30 a.m. – 8:30 a.m. Continental Breakfast in the AFP TechKnow Hub
8:30 a.m. - 9:30 a.m. Concurrent Education Sessions
What’s in a number?… only everything! … how the best fundraisers use data to drive profit, Penelope Burk, Cygnus Applied Research, Inc.
Cloud Computing for Nonprofits, Patrick Callihan
eme = rv (of + i) – (f + a): A Proven Formula to Optimize Email Campaigns, Tim Kachuriak
101 Social Media Tactics for Nonprofits, Melanie Mathos
Take Your Social Media Program to the Next Level: A Case Study of Change – Challenges and Opportunities, Karen Barnes and Elisabeth Rubino
9:45 a.m. - 10:45 a.m. Concurrent Education Sessions
Everything is Mobile, Don’t Miss out on the Momentum of Mobile, Douglas Plank
Gremlins in Your Database; 20 Suggestions for Better Database Management, Jeff Gignac, CFRE
What is Your Excuse?, Catherine Onyemelukwe, CFRE
Get Your Mojo Workin’, Ann-Laura Parks, CFRE
Social Media Measurement that Actually Helps Decision Making, Liam Copeland
10:45 a.m. - 11:00 a.m. Break
11:00 a.m. - 11:45 a.m.

Learning Labs in the AFP TechKnow Hub

ASI Learning Lab: Get personal — Taking the next step in marketing segmentation, Richard Gaines & Bob Lane

Avectra Learning Lab: Business Intelligence Gets Social, John Clese

11:45 a.m. - 12:30 p.m.

Learning Labs in the AFP TechKnow Hub

ASI Learning Lab: Beyond Blasting — Creating email campaigns that increase donations while saving time & money, Jeanette Brown

Avectra Learning Lab: A New Era in Fundraising: Building Relationships With Your Donors, Sterling Raphael

12:30 p.m. - 1:15 p.m. Lunch in the AFP TechKnow Hub
1:15 p.m. - 1:30 p.m. Break
1:30 p.m. - 2:30 p.m. Concurrent Education Sessions
Social Networking, Fundraising and the Successful Nonprofit, Ted Hart, ACFRE
Getting LinkedIn to Your Donors, Anthony Pisapia, CFRE
Listening and Managing your Organization’s Online Presence, Mark Becker
2:30 p.m. - 2:45 p.m. Break
2:45 p.m. - 3:45 p.m. Closing General Session - Steve Wozniak, Co-Founder, Apple, Inc.
3:45 p.m. Conference Closes

 

Please note that these speakers have been invited to speak and are subject to change.