Education

The AFP TechKnow Conference will position interactive websites and social media as core elements in today’s development mix via two areas of session emphasis: strategy and technology. It will feature opportunities for learning, networking, and exhibiting around this central premise. Up to 9.25 CFRE points of continuing education credit will be awarded for attending AFP TechKnow Conference sessions. Click here to download the CFRE CE Tracker for the AFP TechKnow Conference.

CFRE 2012 Logo

***Please click on the speaker names below for their bios and click on the session titles for the session descriptions.***

PROGRAM SCHEDULE
Sunday, June 3, 2012
6:00 p.m. - 8:00 p.m.	AFP TechKnow Conference and Planet Philanthropy Reception

Monday, June 4, 2012
7:30 a.m. - 6:15 p.m.	AFP TechKnow Hub Open
7:45 a.m. – 8:45 a.m.	Continental Breakfast in the AFP TechKnow Hub
8:45 a.m. - 9:45 a.m.	Opening General Session – Laura Howe, American National Red Cross, Tale of the Tweet-Using Social Media to Build Motivated Supporters
9:45 a.m. - 10:00 a.m.	Break
10:00 a.m. - 11:00 a.m.	Concurrent Education Sessions
	How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems
	Building Donor Loyalty, Adrian Sargeant, Ph.D., International Fundraising Consultant
	The New Rules of Social Learning, Dave Will
	Killer Content, Driving Donations & Dedication with Blogs, Webinars, Videos & More, Liam Copeland
	ASI Learning Lab: The Blurring of Web, CRM, and Social Media, Robin Fisk
11:00 a.m. - 11:15 a.m.	Break
11:15 a.m. - 12:00 p.m.	Learning Labs in the AFP TechKnow Hub ASI Learning Lab: Seeing the value of “social” data through the eyes of the Guide Dog Foundation for the Blind, Chelsea Tafarella & Maneesha Sharma Avectra Learning Lab: A New Era in Fundraising: Building Relationships With Your Donors, Sterling Raphael
12:00 p.m. - 1:00 p.m.	Lunch in the AFP TechKnow Hub
1:00 p.m. - 1:15 p.m.	Break
1:15 p.m. - 2:15 p.m.	Concurrent Education Sessions
	How Technology is Changing How We Communicate, Collaborate and Work, Carlos Dominguez, Senior Vice President, Office of Chairman & CEO, Cisco Systems
	Turning Data into Dollars … The Engagement Link, Robyn Perlman
	The Haves and the Have-Nots, David Coriale
	Business Intelligence Gets Social, John Clese
	Taking Facebook to the Next Level, Derrick Feldmann
2:30 p.m. - 3:30 p.m.	Concurrent Education Sessions
	Engaging Donors through Social Media, Amith Nagarajan
	Let’s Get Nerdy! Personal, Professional or Both?, Cheryl Black
	The New Engagement Model is Mobile, Tonia Zampieri
	Plug In! Hard-wiring Relationships with Social Media Marketing, Alice Ferris, ACFRE and Jim Anderson
3:45 p.m. - 4:45 p.m.	Learning Labs in the AFP TechKnow Hub ASI Learning Lab: Social Fundraising and Events, Claire Kerr
4:45 p.m. - 5:00 p.m.	Break
5:00 p.m. - 6:15 p.m.	"Meet-Up" Networking Reception in the AFP TechKnow Hub

Tuesday, June 5, 2012
7:30 a.m. - 1:30 p.m.	AFP TechKnow Hub Open
7:30 a.m. – 8:30 a.m.	Continental Breakfast in the AFP TechKnow Hub
8:30 a.m. - 9:30 a.m.	Concurrent Education Sessions
	What’s in a number?… only everything! … how the best fundraisers use data to drive profit, Penelope Burk, Cygnus Applied Research, Inc.
	Cloud Computing for Nonprofits, Patrick Callihan
	eme = rv (of + i) – (f + a): A Proven Formula to Optimize Email Campaigns, Tim Kachuriak
	101 Social Media Tactics for Nonprofits, Melanie Mathos
	Take Your Social Media Program to the Next Level: A Case Study of Change – Challenges and Opportunities, Karen Barnes and Elisabeth Rubino
9:45 a.m. - 10:45 a.m.	Concurrent Education Sessions
	Everything is Mobile, Don’t Miss out on the Momentum of Mobile, Douglas Plank
	Gremlins in Your Database; 20 Suggestions for Better Database Management, Jeff Gignac, CFRE
	What is Your Excuse?, Catherine Onyemelukwe, CFRE
	Get Your Mojo Workin’, Ann-Laura Parks, CFRE
	Social Media Measurement that Actually Helps Decision Making, Liam Copeland
10:45 a.m. - 11:00 a.m.	Break
11:00 a.m. - 11:45 a.m.	Learning Labs in the AFP TechKnow Hub ASI Learning Lab: Get personal — Taking the next step in marketing segmentation, Richard Gaines & Bob Lane Avectra Learning Lab: Business Intelligence Gets Social, John Clese
11:45 a.m. - 12:30 p.m.	Learning Labs in the AFP TechKnow Hub ASI Learning Lab: Beyond Blasting — Creating email campaigns that increase donations while saving time & money, Jeanette Brown Avectra Learning Lab: A New Era in Fundraising: Building Relationships With Your Donors, Sterling Raphael
12:30 p.m. - 1:15 p.m.	Lunch in the AFP TechKnow Hub
1:15 p.m. - 1:30 p.m.	Break
1:30 p.m. - 2:30 p.m.	Concurrent Education Sessions
	Social Networking, Fundraising and the Successful Nonprofit, Ted Hart, ACFRE
	Getting LinkedIn to Your Donors, Anthony Pisapia, CFRE
	Listening and Managing your Organization’s Online Presence, Mark Becker
2:30 p.m. - 2:45 p.m.	Break
2:45 p.m. - 3:45 p.m.	Closing General Session - Steve Wozniak, Co-Founder, Apple, Inc.
3:45 p.m.	Conference Closes

Please note that these speakers have been invited to speak and are subject to change.